Making videos for Facebook:- As you probably know, videos are the most engaging type of content. There are different types of videos for different purposes, examples of which are live sessions, short films, music videos, lyric videos, vlogs, documentaries, tutorials, etc. Facebook, Instagram, and YouTube are the most popular platforms for videos, which is why you need to start creating and marketing your videos to build your brand awareness.
In this article, we shall discuss the tips you should keep in mind while creating videos for Facebook and YouTube.
How to make Facebook videos?
Here are a few essential tips you can use to start making videos for Facebook:
Select a niche
Unless you determine your target audience, you cannot create valuable content because you do not know whom you want to appeal to. Be clear on what your brand is about and identify your target audience accordingly.
Capture attention immediately
These days, you cannot afford to waste time with pointless filler material. Instead, you want to hook the viewer at first glance. In other words, you need to have a thumbnail that catches the eye, start the video immediately, and include a teaser or the most important of the video in the beginning, to let the viewer know what to expect.
Use keywords for your title and description
Your viewers will take a look at your video title and description before they click on your video. You need to give them a hint about your video. Also, using keywords helps your video rank on the Search Engine Results Page (SERP). The idea is to find a balance between a catchy title and one that will rank well.
Don’t forget to add captions
Videos without captions these days will not get anywhere. If your audience does not have context, you will not retain your viewers. Many people watch videos without sound, when they are travelling or if they are in the library, which means they are relying on subtitles. The last thing you want is for them to close your video within seconds of opening it.
Include a Call-to-Action (CTA)
You may have an incredibly interesting video to offer. If you are able to generate interest and tons of traffic, where do you want to divert that traffic? Include a CTA. Ask your audience to take action. Get them to subscribe, comment, visit your website, buy your product, share this post etc. Here’s how:
- Add a link to your website or blog post in the post copy and encourage your followers to check it out to learn more.
- Another thing you can do is add a CTA during the video using a text overlay and get your viewers to take action when it shows up in the video.
- Including a clickable CTA at the end of the video and getting your viewer to take action is one of the most common ways to do it.
Use Facebook analytics
As you create and post videos, you should also make use of Facebook analytics to track your posts and see how they are doing. Facebook analytics is an incredibly powerful tool used for a variety of purposes. Lookup Facebook analytics for the election.
How to make videos for YouTube?
YouTube is the most popular platform for videos. With billions of videos and users, it is no surprise that brands are investing in a YouTube marketing strategy. Here’s how you can start creating YouTube videos:
Research your content
Come up with ideas for your video. You will need a theme, a structure, cast members, a storyline, a setting, etc. If you are stuck, borrow ideas from successful YouTube channels and use them. While you do this, you have to figure out who your target audience is, as is the case with Facebook videos. Research your content, your audience, the equipment, and everything else you need to know about the video you want to create.
As you get your story or concept together, get actors to join if required, create a script and storyboard, and make sure everybody knows their role so that there is no waste of time and money.
Get quality equipment
There is no sense in compromising your video quality. Fortunately, you do not have to give an arm and a leg to get some high-quality equipment. However, you will need to invest in an excellent camera or a phone with a high-quality camera, tripod or gimbal to avoid shaky footage and an external audio mic recorder.
Using an external audio recorder will help you capture high-quality audio, making your video all the more professional. You can align the captured audio with the raw footage using a video editor. Aside from this, shoot your videos in natural lighting and supplement it if necessary. Ideally, you should invest in a lighting setup, but a DIY one will do the trick as well. If you are shooting indoors, shoot by the window.
Optimize your videos and YouTube channel
Creating your videos is half the work. Next, you have to optimize your videos and your channel. As far as videos, go, add the best part of the video at the beginning to get people to stay for the entire video. Add a CTA at the end and at different parts of the video using YouTube cards. However, do not use Youtube Cards that are incompatible. Also, do keyword research and look for relevant keywords to use in your video title and description.
Set up a visually appealing YouTube channel by adding a high-quality profile picture that has your brand logo, an informative bio with all your website and social media links and contact information, and a catchy title for your YouTube channel name.
If you are making videos for Facebook and YouTube, never has there been a better and easier time to do so. Follow these tips, make content consistently and optimize your content to gain traction.